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San Francisco Integrated Email and Social Media Conference

Do you ever feel like working in marketing and social media is like treading water? There is always so much going on and it seems overwhelming to keep up with all the new ideas and how you can use...

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Does your small business owner really need Facebook?

This is a question facing many small business owners. They wonder do they really need Facebook and what can it really do for you. Many of these owners look at Facebook as another task added to an...

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Can’t miss social media conferences

Does it seem like everywhere you turn there are people talking about social media? The problem is there are people talking but not all the information is correct or useful. That is why these two...

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The Phillie Phanatic and the city prove to be a winning marketing team

All summer long the Phillie Phanatic has been playing ambassador for the Philadelphia Phillies. Artists took statues of the Phanatic and placed them around the city. The visitphilly.com tourism...

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Catering to increase sales for your business

Businesses looking to impress clients or potential clients are always looking for ways to do this that won’t break the bank. In the past it was an easy decision, they would take them out for fancy...

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5 reason social media can help recruiters make better hires

It seems every business is already either involved in social media or considering their options. Most of these initiatives are coming from the marketing or communications offices. Human resources and...

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TV and tourism

TV has been able to do amazing things for locations just by using them as part of their shows locales. Hawaii Five-0 is a remake of the original that aired in the 70’s. Seeing the gorgeous shots of...

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The scariest marketing you will ever see

I know some people get scared when they think about planning their marketing and advertising strategies. But if you are Eastern State Penitentiary then you’re in the perfect frame of mind to do it....

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Using athletes to sell your products

Let’s talk about using sports figures in your advertising. In honor of the World Series I’m going to focus on baseball players. I have to watch the commercials since my Phillies won’t be playing; the...

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Email marketing to grow your business

Marketing strategies for most companies are in flux now. For years there wasn’t much of a iContact is one service to help you manage your email contacts. Image via CrunchBase change in how they did...

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